Business Driven Strategy The foundation for your digital
The development of a social media focused–campaign strategy that includes: content and key message implementation, social media platform development, social advertising outline, placement and roll-out and department integration and reporting linked to approved KPIs. Working with specialists in each area, the developed strategies include social media, advertising, content, marketing automation, eDM, landing pages and community.
Community Management Nurturing your community
Through Servants customer service team, your business will enjoy the highest-level of social media community monitoring and management from 8.30am – 6pm (week days) and on 10am, 12pm, 2pm, 4pm and 6pm (weekends and public holidays). This includes direct communication with your internal teams for responses, and flagging key communication with all relevant stakeholders. This department includes crisis management for your business whenever needed.
Content Creation Content is king
In line with the developed and approved content strategy, Servants team will brief all key content creators (graphic designers, copywriters, photographers and videographers) on the required collateral, and manage the processes where required. This element flows into the development of social media post creation with a focus on content pillars and linked key messages.
Social Media Development and deployment
In line with the approved digital strategy, the social media team will take all marketing plans and event calendars and business KPIs and from this, develop, deploy and manage the rollout of your social media across key platforms. Your social media is targeted online personality that will integrates analytics from all departments to ensure you are ahead of the pack.
Digital Advertising Social media and Ad Words
Servants social advertising team will develop the advertising campaign roll out for your business with a focus on achieving the key business objectives and KPIs of awareness, community growth, engagement, lead generation, sales and ROI. Digital advertising is a non-negotiable and is pivotal to success.
Marketing Automation eDMs, landing pages, sequence & database
In line with the approved strategies and campaigns, where required Servants will develop, adapt and deploy a marketing automation process with a focus on eDMs, landing pages, database management and sequence of messages and actions. If sales is your driver, Marketing Automation is what you need.
Influencer Relations Connection with eyeball owners
Influencers are the new media. They have the eyeballs and therefore, they have the power. Their communities of thousands (and sometimes millions) listen to what they say, trust what they post and help to drive sales on almost anything that is uploaded. The aim of your influencer relations program is to facilitate digital placement on the social media platforms owned by these key brand-specific influencers to get your business what you want.
Analytics If you can't measure it, don't do it
The development, analysis, reporting and education of key analytics across all departments (social media, digital advertising, created content, influencer relations, marketing automation, community) as they relate to business outcomes and objectives, measurable KPIs and ROI as set by your business. This department includes presentation of numbers and education for key stakeholders, as well as strategy reviews and updates in line with key findings.
The first step in working together is ensuring that we are the right fit for each other. Before committing to anything, give us a call or lock in a meeting and we can go from there. Not the right fit? We’ll point you in the right direction of a team who is better suited. Call us on 1300 842 731 for a chat.