The exhibition showcased sixty original works including a never seen before QANTAS A380, a quarter scale LEGO® Ferrari and a giant space shuttle. Incredibly, over 5 million LEGO® bricks make up the works!

Half of web traffic came from social media

Website traffic

Website traffic is key in achieving ticket sales and for the brickman Experience, Social media was a strong component of this success

18% engagement average of a 5 month period

Community engagement

Social media analytics were heavily focused on engagement and the conversation of driven by social media.

530,015 organic reach of the pages over 21 days

Organic reach

Social Media Servants did not use advertising, instead focused on the ability of the topic to pull attention.

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