The exhibition showcased sixty original works including a never seen before QANTAS A380, a quarter scale LEGO® Ferrari and a giant space shuttle. Incredibly, over 5 million LEGO® bricks make up the works!
Website traffic is key in achieving ticket sales and for the brickman Experience, Social media was a strong component of this success
Social media analytics were heavily focused on engagement and the conversation of driven by social media.
Social Media Servants did not use advertising, instead focused on the ability of the topic to pull attention.