The Bang & Olufsen social media presence has enabled the Australia/New Zealand region to further develop relationships with affiliates and social media campaigns to drive key brand objectives.

The Story

Servants began working with Bang & Olufsen in March 2014. As a premium lifestyle brand, their objectives were not around sales, but community awareness and market commitment. In less than four months the Bang & Olufsen Australia New Zealand Facebook presence has increased to almost 3,000+ with no advertising spend and currently sits on an engagement level of 15 percent. In addition to this, their Instagram has more than tripled their following with an average of 330 entries per Instagram contest run and over 6,500 views of their new Google+ page.

+6K in 12 months with min advertising spend

Facebook Community

Remarkably, an organic growth of over 4,000 fans has been achieved in the last 6 months. This dramatic organic growth has created opportunities to facilitate joint ventures with preferred community partners.

11% engagement average over 12 months

Engagement

Engagement levels are consistently high and well above industry standards.

13,126 associated images

Developed Hashtag

The Australian developed hashtag is the most successful

129.4% Community growth in three months

Instagram growth

The growth of the Instagram account was kicked off at the very beginning of the Bang & Olufsen/ Servants relationship with Australia being the first country to implement the platform

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