The Bang & Olufsen social media presence has enabled the Australia/New Zealand region to further develop relationships with affiliates and social media campaigns to drive key brand objectives.
Servants began working with Bang & Olufsen in March 2014. As a premium lifestyle brand, their objectives were not around sales, but community awareness and market commitment. In less than four months the Bang & Olufsen Australia New Zealand Facebook presence has increased to almost 3,000+ with no advertising spend and currently sits on an engagement level of 15 percent. In addition to this, their Instagram has more than tripled their following with an average of 330 entries per Instagram contest run and over 6,500 views of their new Google+ page.
Remarkably, an organic growth of over 4,000 fans has been achieved in the last 6 months. This dramatic organic growth has created opportunities to facilitate joint ventures with preferred community partners.
Engagement levels are consistently high and well above industry standards.
The Australian developed hashtag is the most successful
The growth of the Instagram account was kicked off at the very beginning of the Bang & Olufsen/ Servants relationship with Australia being the first country to implement the platform