The aim of the game

The goal of the pages was to drive ticket sales and then act as a mouthpiece for the brand to announce shows, venue information and keep the rapidly growing community updated. Working closely with the touring company and publicity team, we were able to achieve (and exceed) all set KPIs for both countries on social, and in the set physical business objectives.

4,252 new fans in 10 days

Rock 'n' Roll Train: Australia

For the AC/DC Tour focus was linking for fans and building a strong community and leveraging content

3,689 new fans in 10 days

Rock 'n' Roll Train: New Zealand

For the AC/DC Tour focus was linking for fans and building a strong community and leveraging content

33,000 stories created in two months

Talk is cheap: Australia

Getting a community to 'talk' about a social page is key to achieving RIOs and objectives. In the case of AC/DC, the page was able to smash the average of '400 stories' in a month and hit 16,500 each month.

22,000 stories created in two months

Talk is cheap: New Zealand

Getting a community to 'talk' about a social page is key to achieving RIOs and objectives. In the case of AC/DC, the page was able to smash the average of '400 stories' in a month and hit 11,000 each month.

11% engagement average over 9 months

Play Ball: Australia

A strong social media presence needs to have strong engagement. With 12 months leading up to the Australian tour, the page was able to maintain as average engagement above the average

17% engagement average over 9 months

Play Ball: New Zealand

A strong social media presence needs to have strong engagement. With 12 months leading up to the New Zealand tour, the page was able to maintain as average engagement above the average

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